Apgujeong Luxury Tour Guide: Where Luxury Shopping, Dining, and Culture Meet
Discover the elegance of Apgujeong, Seoul’s top destination for luxury experiences, from shopping to fine dining.
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Apgujeong is one of Seoul's most famous neighborhoods and a must-visit for anyone wanting to experience Korean luxury.
Whether you’re an art collector, a foodie, or a fashion enthusiast, Apgujeong offers a glimpse into the city’s most refined and sophisticated side, making it a highlight of your Seoul luxury tour.
Here, you can enjoy high-end shopping and unique art collections.
Use our Planning Guide to help you make the most of your luxury trip to Apgujeong Gangnam, Seoul.
Discover Luxurious Shopping
Start your journey in Apgujeong's renowned shopping district, often compared to Beverly Hills’ Rodeo Drive. you'll find world-famous luxury brands like Chanel, Gucci, and Louis Vuitton, alongside exclusive designer boutiques.
Enjoy personalized shopping and discover the best shopping malls in Seoul nearby to elevate your retail experience.
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Galleria Department Store E&W
Apgujeong Galleria started as Korea's first department store specializing in luxury brands.
In addition to well-known global luxury brands such as Louis Vuitton, Chanel, and Hermès, the store is actively launching exclusive partnership brands with hidden gems.
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OBTQ
Korea's first luxury latex fashion curation shop. OBTQ offers a wide range of latex outfits, including MURMUR, which has been loved by international celebrities such as Beyoncé, Dua Lipa, and Ariana Grande. It is the hottest place in the 'Apgujeong Rodeo' district.
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EPT Dosan
EPT Dosan, the flagship store of East Pacific Trade, opened in August 2022 on Apgujeong Rodeo Street. It features the brand's signature products and limited-edition collaboration pieces.
If you're a trendy fashion enthusiast, don't miss EPT Dosan.
A Culinary Adventure in Michelin-Starred Restaurants
Apgujeong is a culinary haven with a variety of fine dining options. From Michelin-starred restaurants serving modern Korean cuisine to exquisite international dishes, the dining scene here is unparalleled.
Savor private dining experiences with curated tasting menus that showcase the best Korean restaurants in Seoul.
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Alla Prima
The open kitchen showcases the cooking process, complemented by a comfortable dining hall with a spacious counter table and a modern private dining area that reflects respect for guests.
Reservations are required to enjoy Chef Jin Hyuk Kim's cuisine, featuring seasonal ingredients, refreshing sauces, and perfectly balanced flavors.
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Jungsik
Chef Lim Jung-sik, a pioneer of modern Korean fine dining, opened this contemporary restaurant in Apgujeong.
Experience innovative Korean cuisine with creative twists on familiar flavors at one of the top Seoul restaurants. The restaurant also boasts a Michelin-recognized wine list.
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Kwonsooksoo
Chef Kwon Woo-joong's restaurant highlights traditional Korean seasonings like soybean paste, jjigal, and vinegar. His commitment to preserving authentic flavors is paired with creative combinations of rare seasonal ingredients, offering a deeply flavorful experience.
'Sooksu' is a Korean title for a professional chef.
Unwind in Premium Spas and Wellness Centers
After a luxurious day, relax and rejuvenate at one of Apgujeong's premium spas. These wellness centers offer personalized treatments that blend traditional Korean therapies with modern techniques, ensuring you are refreshed and revitalized.
Indulge in a signature facial or a full-body massage in a serene setting, perhaps after exploring Korean skincare products that are globally renowned for their effectiveness.
Valmont
The essence of Swiss cellular-therapy cosmetics: True anti-aging expertise combined with unique protocols and techniques to achieve the 'healthy beauty' the brand is known for.
Sulwhasoo
A master of Asian beauty: Its premium herbal anti-aging spa program, featuring unique treatment tools made from jade, amber, and white porcelain makes this brand unforgettable.
Immerse Yourself in Art and Culture
Apgujeong offers a rich cultural experience with exclusive galleries and contemporary art spaces. Explore private collections and cutting-edge exhibitions that reflect traditional and modern Korean art.
Discover unique pieces and add them to your art collection, and while you’re at it, consider a visit to a Seoul museum to further enrich your cultural journey.
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One and J. Gallery
The gallery became the first Korean gallery to win the Balloise Prize at <Art Basel Basel> in 2018 and promoted Rising young Korean contemporary artists to the global art scene.
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Perrotin Gallery
A leading gallery in Paris, it has supported renowned Korean artists while promoting their work internationally and consistently emphasized strong ties with the local art scene.
Whether you’re an art collector, a foodie, or a fashion enthusiast, Apgujeong offers a glimpse into the city’s most refined and sophisticated side, making it a highlight of your Seoul adventure.
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